Overview

Abbotsford is a city located in the Fraser Valley region of British Columbia, adjacent to Greater Vancouver. The City of Abbotsford needed a visually stimulating infographic positioning the city as a proactive, diverse, and engaging business community that would convince investors to take notice.

Challenge

With the aim of increasing business attraction and retention, job growth, and diversifying the tax base, the City of Abbotsford needed a visually engaging infographic. The goal of the infographic is to position the city as a proactive, diverse, and dynamic business community.

Solution

Pace Creative developed a content strategy to create a story highlighting 5 major reasons for investors to pick the City of Abbotsford to establish a business.

Solution

Organizing a large amount of data from a report, Pace Creative successfully organized the content in a meaningful way, guiding the reader through each top reason to pick the City of Abbotsford.

Solution

Our approach to designing the infographic was to organize key content using relevant and accurate facts and figures that would convince entrepreneurs to invest and families to establish themselves in the city.

Result

The infographic is being sent to businesses thinking to invest in Abbotsford as part of a leave-behind package.

Result

The infographic is a tool that potential businesses can download on the City of Abbotsford website.


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