Aggreko specializes in power generation, heating and cooling, and oil-free compressed air rental for construction sites on a global scale. The company needed an engaging infographic to convey key information on their ROC (Remote Operations Center) services, which includes ARM.
How to convey the key features and benefits of ARM in a user-friendly way?
Pace Creative developed a content strategy to organize the key messages to create a cohesive flow of information.
Once the content was approved, we designed the infographic and developed custom illustrations in line with the brand standards.
Consistent symbols, icons, and colours ensure that the content is on point, and helps guide the reader throughout the infographic.
Call to actions engage the viewer to act upon the information.
Specific call to actions engage the viewer to take the next step in the journey.
The infographic has been so successful that we have re-purposed it and translated it for the Australian, UK, and EU markets.