Candeo Lava Products Inc. (Candeo) was established in 2013 by William Hogan and Lindsay Young, who hypothesized that the volcanic rock material at the Can-Cal Resources Ltd. Pisgah Crater property in San Bernardino County, California has the potential to be used as a plant growth enhancement medium.
As a start-up company, Candeo needed a strong brand presence, along with a website and a tradeshow strategy to get potential product testers to sign up for an early adopter partnership at the Organic Grower Summit in Monterey California.