Coal Association of Canada – Website Redesign

Challenge

How do you design a strategic website that addresses the dynamic needs of different stakeholder profiles, including the general public, the Coal Associations of Canada members, and the Board of Directors?

Challenge

The goals of the website were to increase membership renewals, traffic to the site, address gaps in content, and create a consistent look and feel for the website.

Challenge

The design had to be 508 and WCAG compliant.

Solution

We conducted extensive industry research to develop a site map that organized all of the website content in a way that was easy to navigate and optimized for usability.

Solution

We developed and edited the content of the website to make it strategic from an organic SEO standpoint, using the right key words on each page.

Solution

Functionalities of the website include:
A secure login for the board and CAC members, membership payment with optional automatic renewal as well as other common functionalities, such as digital member signup, membership listings, a news board and integration with the Careers in Coal job portal.

Solution

We developed the website to meet best website practices for desktop, tablet, and mobile, while being 508 and WCAG compliant.

Solution

We assist the CAC with ongoing maintenance and technical support.

All website goals are met!

Result

The website has brought approximately 24,000 new visitors in 2019.

Result

Our design and content helped lower the bounce rate of the website to 55.84%, which is well within the industry standard of B2B websites.