Aggreko specializes in power generation, heating and cooling, and oil-free compressed air rental for construction sites on a global scale. The company needed to create positive brand awareness. It also needed to find a way to balance the difficult task of attracting new and younger clients, while maintaining their brand image and existing client portfolio.
How to create brand awareness, while attracting new and younger clients?
Design of series of Infographics to creatively share content with new market
The content strategy has helped Aggreko communicate the ARM product features and benefits in a coherent manner.
The content strategy allowed Aggreko to answer potential objections with data and facts.
Aggreko repurposed the content of the infographic on social channel and cross-promotions which has been shared.
The infographic was so successful that Aggreko is repurposing and localizing the content for other markets.