SYSPRO ERP Marketing Strategy
To ensure success, our team crafted a dynamic and comprehensive marketing strategy and marketing plan to amplify the SYSPRO ERP dealer program at every step of the customer journey. With an emphasis on cross-channel promotion, a diverse array of targeted marketing assets will spark crucial brand recognition, guide prospective buyers toward a purchase, and continue to provide essential support post-sale. This strategy is designed to ensure the dealer program gains long-lasting success and maintains a high level of dealer satisfaction.
Strategic Email Campaign
One aspect of the content marketing strategy is crafting a dynamic email series to woo dealers into our program. The series cleverly kicks off with a personalized message containing juicy background information. What follows is a customized string of emails that drip with just the right balance of promotion and persuasion, strategically targeting those who have shown interest and ignoring those who haven’t quite taken the bait yet.
To support dealers with making sales to customers, a dealer playbook was developed to present the features dealers can customize with their own brand. The playbook includes a step-by-step campaign that dealer can implement easily and with very little resources.