Schneider Electric,, a global leader in solar energy power products, launched the new ConextTM XW Pro solar hybrid inverter and charger to showcase their future-ready solutions. The solar inverter complies with evolving utility requirements such as California Rule 21. It can also integrate with other Schneider Electric systems to simplify configuration and provide powerful remote monitoring and control.
Our challenge was to create a dynamic and promotional marketing video for the product launch.
Taking into consideration the brand attributes, brand tone of voice, product, and positioning, as well as key features and benefits, we introduced the newest member of the beloved ConextTM XW product line. The script’s content needed to be simple and engaging in order to create an initial buzz at an industry trade show.
In close collaboration with Schneider Electric, the Pace Creative team crafted the video content. We then transformed the video content into a visually appealing and branded video marketing asset. The target audiences included residential, commercial, and industrial customers, as well as distributors.
We started the video by exploring the user’s specific needs and pain points to establish the issues that the new ConextTM XW Pro addresses. We explained the quality features of the new product and their practical applications and integrations with existing Schneider Electric products.
Using best practices in B2B video marketing, professional product photography, 2D illustrations, and animation, the video showcases key features, benefits, and applications of the ConextTM XW Pro while forecasting grid code requirements, all within 2 minutes.
Check out the video below!