FirstMate is a growing Canadian manufacturer of cat and dog foods. One of their major differentiators is their use of a Vacuum Infusion System (VIS) in the production of their high-quality canned and kibble pet food diets. FirstMate needed a way to explain their use of this innovative and specialized technology — an investment they made for its added nutritional value and benefits.


As part of the digital strategy, FirstMate wanted to create an explainer animated video using 2D animation with illustrations to raise awareness about the Vacuum Infusion System.

The video needed to explain the food processing methodology to existing customers and potential clients. In doing so, they could build credibility and trust in the brand, as well as overcome objections from extremely conscious pet food owners.


Pace Creative worked in close collaboration with FirstMate to identify the need to develop a video. Our creative team developed the art direction and custom illustrations for the video making sure that the look and feel stayed in line with FirstMate’s overall brand strategy.

The video content was developed to ensure that the script, when combined with the on-screen text, complemented the visual cues. The resulting video communicates clearly to viewers how FirstMate’s manufacturing system benefits their pet’s health.

We had fun designing new elements to keep the characters, objects, and images featured in the video fresh and interesting.

The video was launched as part of FirstMate’s marketing campaign and was published in a format that allowed for it to be played online on social media and on mobile devices.

The video appears on FirstMate’s website homepage, Facebook page, and YouTube channel making it possible to access information about the quality and production process of FirstMate’s pet foods any time, any where.


The video has accumulated over:

  • 6,400 views on Facebook
  • 54 shares on Facebook
  • over 400 views on YouTube

Watch the video!

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