Grifols is a global healthcare company that finds innovative ways to enhance the health and well-being of people around the world. It is an industry’s world leader due to its high focus on quality, safety, and innovation. They came to Pace Creative to carry their innovative habits from product development into their marketing and communications – shifting from basic brochures to a 3D virtual lab tour.
Grifols sells its products and services in more than 100 countries and regions and has subsidiaries in 30 of them. The company is organized into four divisions: bioscience, diagnostic, hospital, and bio supplies. With such a large scope, effective communication is of upmost importance.
Pace Creative has been working closely with the Grifols Diagnostic division since 2017 to optimize their online presence and provide digital healthcare marketing support. Check out the optimized Diagnostic website that we developed for them in 2017.
In 2018, the Grifols Procleix NAT Solutions, a leader in blood labs testing worldwide was experiencing recurring sales rejection. Pace Creative’s solution was a custom mobile 3D virtual lab application to show how Grifols’ equipment will be positioned in a lab environment and to engage prospects through every step of the sales process.