Overview

Microserve is a proven industry leader in the delivery of IT solutions to organizations across Western Canada for over 30 years. The company has been providing full-service IT solutions to a wide range of clients of all sizes, in both the public and the private sector. Microserve’s commitment to delivering high-quality solutions and exceeding clients’ expectations through a focus on continuous innovation is a big part of their success.

After receiving marketing funds from IBM, the CMO at Microserve hired Pace Creative to generate leads for their data-storage solutions while highlighting their outstanding customer service. Pace Creative created a strategic piece of content to give a simplified overview of Microserve’s data-storage service. The content also connected Microserve’s solutions to consumers’ most pressing data-storage challenges in order to demonstrate the company’s understanding of customers’ specific needs.

Challenge

In an ever-expanding and competitive environment, how can we attract new leads for Microserve’s data-storage solutions?

Solution

Dealing with an audience of CFOs, CEOs, and COOs, the primary challenge was to make the content relevant and worthy of downloading.

Solution

Pace Creative decided to develop an infographic, a strategic piece of content that could live on the website and be downloadable.

Solution

To build brand awareness of Microserve data storage solutions, we promoted the infographic and its content.

Solution

The promotions drove qualified users to a landing page on the Microserve website where they could read the full infographic and request a free assessment.

Solution

Simplifying the information about Microserve’s data-storage services was key.

Solution

The main objective of the content layout is to make it accessible while also focusing on the potential client’s needs when sourcing a new data storage solution.

Solution

The introduction outlines 4 strategic data-storage challenges that the audience is interested in overcoming.

Solution

The infographic's main content consists of the recommended solution in 3 easy steps.

Result

Microserve received 22 new leads as a result of this campaign… in addition to an increase in brand awareness.

A previous campaign, which was created without Pace Creative’s help, generated no leads.


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