Founded in 1987, Microserve, a family-owned ITSP based in BC has been providing exceptional IT service to companies and organizations across Canada. From mid-sized operations to enterprise alike; Microserve offers specialized support backed by custom solutions within the tech space – all with a personal touch that only comes from being an independent company. Engaging in a new-found partnership, Microserve reached out to us for a campaign based in lead generation for tech companies.
They needed to draw attention towards common IT risks and associated costs for businesses – all while maintaining their brand’s unique identity through creative communication channels. Pace Creative provided Microserve a comprehensive solution: an interactive assessment tool accompanied by a cost calculator which was then promoted using an integrated content marketing strategy (across multiple platforms).