NxStage Medical is an American medical company specializing in systems for treating kidney-related diseases.
At a healthcare trade show in 2018, they launched the MasterGuard Plus, a device that helps prevent needlestick injuries during the removal of needles from patients.
As part of its marketing plan and digital strategy, NxStage wanted to create a successful product launch campaign. The new device was presented to medical professionals attending the trade show for the first time by explaining the benefits and superiority of the MasterGuard Plus. In addition, throughout the experience it prompted viewers with specific call to actions.
As part of our digital strategy process, our team: