Oncolytics Biotech – Content Marketing Strategy

Overview

Oncolytics Biotech is a Calgary-based biotechnology company focused on the development of oncolytic viruses as potential therapeutics for use in a broad range of cancers. The company is conducting clinical studies using REOLYSIN®, its proprietary formulation of the human reovirus, in some of the most prevalent forms of the disease including lung, colorectal, and pancreatic cancers.

As an innovative biotechnology company whose research is unique to the market, analysts and investors, Oncolytics Biotech needed a content marketing strategy to convey their process and solution in an easy-to-understand, interesting and engaging content. Pace Creative developed a custom content marketing strategy that was build on an audience analysis, content strategy, promotion channels and engagement tactics to craft appealing messages for various targeted audiences. The executed strategy allowed Oncolytics Biotech to stand out as a thought leader.