Schneider Electric – Product Launch Video (XW Pro)

Overview

Schneider Electric, a global leader in solar energy power products, launched the new Conext^TM XW Pro solar hybrid inverter and charger to showcase the future-ready solutions. The solar inverter complies with evolving utility requirements such as California Rule 21. It can also integrate with other Schneider Electric systems to simplify configuration and provide powerful remote monitoring and control.

Challenge

How to create a B2B promotional video marketing for a product launch in 2 minutes?

Taking into consideration the brand attributes, brand tone of voice, product and positioning as well as the product key features and benefits, we introduced the newest member of the beloved Conext^TM XW product line. The script’s content was to be simple and engaging to create an initial buzz at an industry trade show.

Solution

In close collaboration with Schneider Electric, the Pace Creative team crafted the video content. We then transformed the video content into a visually appealing and branded video marketing asset. The audiences targeted included: residential, commercial, and industrial customers as well as distributors.

We started the video by exploring the user’s specific needs and pain points to establish the issues that the new Conext^TM XW Pro addresses. We explained the quality features of the new product and their practical application and integrations with existing Schneider Electric products.

Result

Using the best practices in B2B video marketing, professional product photography, 2D illustrations and animation, our team produced an explainer video. The video is a marketing tool that showcased key features, benefits, use cases and applications of the Conext^TM XW Pro and addressing grid code requirements’ — all within 2 minutes.

The video has accumulated:

• double the average likes 
• a 400% increase in views, reaching over 16 000

Check out the video below!