Schneider Electric – Product Launch Video (Conext)

Overview

Schneider Electric is a global manufacturer in solar energy power products in North America. To keep its market positioning as a leader, the company manufactured the new inverter Conext^TM CL125, which offers a complete photovoltaic (PV) power plant solution for utility-scale projects systems.

To launch the new product as part of an integrated marketing campaign, Schneider Electric created an explainer video.

The main goal was to create engagement and appeal at industry specific trade shows, on the website and on the company’s YouTube channel.

Challenge

Our team developed a script, supporting storyboard and 2D animation to illustrate the unique key benefits of the ConextTM CL125 in a video.

The product is complex in nature and yet very unique.

The content of the script needed to be simple to explain that the string inverter is being used for both centralized and decentralized power plant designs. The new inverter also offers a complete photovoltaic (PV) power plant solution for utility-scale projects systems.

All of these terms can be difficult concepts to understand for a non-technical audience.

Solution

Using 3D product photos, 2D and 3D graphics to support the video script, the video focuses on the key features of the product as well as the uniqueness of its purpose and product design.

The online video showcases the ConextTM CL125 as the best choice for PV power plants using string inverters.

The video is the main asset for Schneider Electric’s online and digital marketing strategy. The video was such a success that Pace Creative worked on the next product launch video! This time for ConextTM XW Pro.

Result

Watch the video below!