Spalding SSD was established in Calgary, Alberta, and has provided doors and entryway solutions to Western Canada since 1952. Spalding fabricates, manufactures, and distributes custom doors, frames, and access control systems for schools, hospitals, and municipalities.
To help grow the business, Spalding SSD wanted to invest in optimizing its online presence to generate leads online organically. In addition, Spalding SSD refreshed its branding as part of its creative branding strategy to remain relevant. As part of the brand evolution process, Spalding wanted to leverage their company values, expertise, and accumulated experience to position itself as a thought leader in the industry. To accomplish their new vision, we provided content strategy services to include the 7 elements of storytelling. The strategic website design is being used as the company’s #1 marketing tool.