Our team combines our extensive experience with the healthcare industry and our creative expertise to develop healthcare driven marketing assets that resonate with your audience and grab their attention, whether they are investors, distributors, physicians, nurses, or patients.
72% of healthcare customers expect vendors to tailor experiences to their needs. At Pace Creative, we have mastered the creation and execution of tailored content marketing strategies for our healthcare clients. We have been lucky to work with innovative companies interested in strategically optimizing their marketing budgets. We understand the B2B buyer journey and that more and more buyers are being influenced by online research instead of sales.
We have the expertise to navigate the unique and complicated healthcare marketing ecosystem and to make an impact on our clients’ objectives. We have partnered with clients at all business stages from start-ups to top 10 global healthcare companies in pharmaceuticals, medical devices, life sciences, and biotechnology.
How can we clearly communicate the drug creation process to investors and patients, while keeping them interested?
Pace creative took time to develop the strategy, creating an industry analysis, personas, themes, the journey, content strategy and a tactical mix to share the drug creation process with potential investors and patients.
Next, we focused on generating targeted content to be used across all communication channels.
In addition, we developed promotional campaigns specific to social media.
The efforts paid off with improved social media engagement metrics - up by over 2000% in the first 6 months "comments, shares, likes."
Not to mention, the campaign increased follower counts by over 80% to date.
Within the first months, the stock price also saw noticeable improvement, up about 15% on average.
Additional benefits included media coverage, such as invitations to guest blog and appear on a podcast, and increased brand awareness as seen by brand reach.