E.B Horsman & Son (E.B. Horsman), as an electrical products supplier since 1900, is a pre-qualified supplier of these products.
The BC government has launched a program to support the purchase of energy efficient LED streetlighting across BC municipalities. BC is the first province in Canada to offer municipalities and broader public sector organizations the opportunity to select from a shortlist of pre-qualified LED streetlight products.
EB Horsman wanted to be a top contender in answering the supply call for LED streetlights and needed a digital marketing campaign to generate B2B leads.
E.B. Horsman wanted to use this lead generation campaign to:
- Make the case for their LED streetlight partner Philips Lumec
- Explain why E.B. Horsman should be their preferred supplier
- Convince them to start implementing LED streetlights now
Faced with the challenge to secure contracts with at least 2-3 local municipalities each year, E.B. Horsman needed an effective B2B digital marketing campaign to generate B2B leads and achieve their objectives.