TmaxSoft is a software company that helps its customers manage their critical data. Founded in 1997, they are now the leading South Korea-based multinational corporation specializing in enterprise software systems. In the domestic market, TmaxSoft enjoys a 42.1% share of the middleware market with most major financial, insurance, and government institutions utilizing the company’s products.
TmaxSoft wanted to increase revenue by obtaining more MQLs to keep up with emerging software company competitors and changing marketing and technology. The B2B software marketing strategy with a lead generation campaign would stay true to its brand identity and effectively connect with new and existing clients. Pace Creative developed a software marketing strategy to drive prospects to an SEO landing page with gated assets to capture leads using Marketo. Specializing in B2B integrated marketing campaigns, we made suggestions for other lead generation tactics and opportunities to ensure the results exceeded the B2B industry average.