FirstMate is a family owned and operated manufacturer of dog and cat foods in Canada with headquarters in Deep Cove, British Columbia. As part of its customer retention strategy, FirstMate sends a monthly e-newsletter to its clients to keep them informed about new product launches, product updates, social media contests, and new blog posts.
TmaxSoft is a software company that helps its customers manage their critical data. To keep up with an emergence of competitive software companies and a changing market and technology, TmaxSoft CEO wanted way to increase revenue by getting more marketing-qualified leads (MQLs). Pace Creative came up with a strategic plan to drive prospects to an SEO optimized landing page with gated assets to capture leads using Marketo.