Beyond Devices: MedTech That Puts Patient Experience First Webinar
On-Demand | 1 Hour
Speakers:
Bob Orr,
CEO of Life360 Innovations
Andrew Fanous,
Fractional CRO at Pace Creative
Moderator:
Topaz London,
Customer Success Director
Are you struggling to hit revenue growth goals for 2025? You’re not alone! You may ask yourself how to optimize sales, or how to better invest in marketing, only to unintentionally reinforce silos that hold back real growth.
The key to revenue growth in 2025 isn’t about optimizing sales and marketing in isolation, but instead about aligning them through collaboration and shared goals. Companies who align sales and marketing efforts achieve 36% higher customer retention rates and 38% higher sales win rates. Achieving this alignment, however, doesn’t happen by chance. You’ll need to cultivate the right strategy, mindset, and structure, using a human-centric approach.
This ground-breaking webinar is full of actionable insights about how to put your people first in aligning sales and marketing to break down silos, improve collaboration, and drive remarkable revenue growth results.
What You’ll Learn
- The unique challenges facing mid-market companies
- Best practices in sales and marketing alignment using a people-first approach
- How to measure success with meaningful metrics that drive collaboration and growth
- How to leverage AI and emerging technologies to enhance alignment
- Methods to navigate cultural and organizational shifts to solidify alignment for long-term success
Meet the Experts
Our panelists bring decades of expertise in sales and marketing consulting and share proven strategies to achieve alignment and revenue success:
Speakers:
Bob Orr,
CEO of Life360 Innovations
Andrew Fanous,
Fractional CRO at Pace Creative
Moderator:
Topaz London,
Customer Success Director
Bob Orr, CEO and President, Life360 Innovations
President & CEO of Life360 Innovations with over 30 years experience in M&A, business consulting, and corporate development. Bob brings deep financial acumen and strategic insight, helping bring the Contino® urethral insert—a world-first in bladder control—to market. For the past few years, Bob has learnt to successfully navigate the challenges of MedTech innovation and will share practical lessons on aligning marketing and sales, understanding your market, and fostering a resilient, experimentation-driven development culture.
Andrew Fanous, Fractional CRO, Pace Creative
A dynamic fractional CRO with expertise in sales leadership who’s passionate about building high-performing teams by aligning sales and marketing efforts to drive real business outcomes. With a proven track record in sales leadership, strategy, and execution across every stage of the sales funnel, Andrew specializes in building the foundational systems—sales playbooks, process mapping, and CRM customization—that empower marketing and sales teams to operate in sync. Andrew is passionate about driving measurable business outcomes by aligning go-to-market functions and turning sales organizations into high-performing growth engines.
Topaz London, Customer Success Director, Pace Creative
A fractional COO with expertise in customer success, client engagement and client retention, and planning and execution to support the sales and marketing efforts to drive business growth. With over 15 years of experience supporting scale-ups, Topaz has built deep expertise in customer success, client engagement, and retention strategies that fuel sustainable growth. Her strength lies in aligning post-sales planning and execution with sales and marketing teams to maximize lifetime value and accelerate business performance. Topaz brings a practical, results-driven approach to building strong client relationships that drive loyalty and long-term success.
This webinar is ideal for:
- C-suite executives of mid-market companies
- Sales Leaders
- Marketing Leaders
- Anyone interested in driving organizational growth through better sales and marketing alignment
