Our Experience

At Pace Creative, our team works with all types of technology companies ranging from SaaS, hardware, semiconductor, fintech, cybersecurity, AI, data-storage solutions, digital transformation, business intelligence, health tech, security, IoT, and managed IT services across North America.

Our strength is creating strategies for our technology clients that drive results and are backed by data and research. We systematically determine the right tactic at the right time for the right audience, and we have mastered the creation of interactive content such as quizzes, surveys, polls, calculators, online tools, and interactive live video to engage and interact with specific audiences. We optimize your budget to achieve the highest ROI.

Whether you are targeting investors or customers, building brand awareness, launching a new product, or attracting qualified leads, we are equipped to add value and fill in the gaps. 62% of technology companies note that their biggest marketing challenge is creating content that engages their audience. You can count on Pace Creative to act as an agency partner and create engaging content, as well as deliver your message to the right decision makers.

Challenges

  • Are your marketing and sales cycles aligned?
  • Do you find it hard to differentiate yourself from your competition?
  • Do you lack unity in communicating your messages?
  • Do you need to build a stronger brand identity?
  • Do you need to develop a B2B tech marketing strategy?
  • Do you need to show social proof of the success of your tech product or service?
  • How well do you know your competitors?
  • Is your brand discoverable online?
  • Is your tech product suite too complex for your clients to understand?
  • Who are your clients?

Client:
Microserve – Inbound Lead Generation Campaign

In an ever-expanding, competitive environment, Microserve needs to increase its brand awareness for its data-storage solutions.

Dealing with an audience of CFOs, CEOs, and COOs, the primary challenge was to make the content relevant and worth of downloading.

Pace Creative decided to develop an infographic, a strategic piece of content that could live on the website and be downloadable.

To build brand awareness of Microserve data storage solutions, we promoted the infographic and its content.

The promotions drove qualified users to a landing page on the Microserve website where they could read the full infographic and request a free assessment.

Simplifying the information about Microserve’s data-storage services was key.

The main objective of the content layout is to make it accessible while also focusing on the potential client’s needs when sourcing a new data storage solution.

The introduction outlines 4 strategic data-storage challenges that the audience is interested in overcoming.

The infographic's main content consists of the recommended solution in 3 easy steps.

Microserve received 22 new leads as a result of this campaign… in addition to an increase in brand awareness.

A previous campaign, which was created without Pace Creative’s help, generated no leads.

Let’s get started on your tech marketing journey!

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