Beyond Devices: MedTech That Puts Patient Experience First

Agency News

May 22, 2025

Beyond Devices: MedTech That Puts Patient Experience First

Are you setting ambitious revenue growth goals for 2025? If so, you’re not alone. Yet, a significant roadblock many businesses face is the misalignment between their sales and marketing teams.

Did you know that companies with aligned sales and marketing efforts achieve 36% higher customer retention rates and 38% higher sales win rates?

In addition according to Gartner, research shows that sales organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets.

By fostering a human-centric approach to sales and marketing alignment, your organization can break down silos, improve collaboration, and drive remarkable results.

Unlocking the Benefits of Sales and Marketing Alignment

Misaligned teams often result in duplicate efforts, wasted resources, and missed opportunities. On the other hand, integrating sales and marketing can unlock numerous benefits, including:

  • Generating higher-quality leads
  • Boosting conversion rates
  • Enhancing brand consistency
  • Improving customer lifetime value
  • Optimizing cost-per-acquisition

According to SiriusDecisions, B2B organizations with tightly aligned teams experience 24% faster three-year revenue growth and 27% faster profit growth. By breaking down silos and fostering collaboration, businesses can create a unified strategy that accelerates revenue growth.

Join Pace Creative’s Webinar to Accelerate Your Revenue Growth

To help businesses tap into the full potential of B2B marketing and sales alignment, Pace Creative is hosting a unique Webinar on Sales and Marketing titled “Beyond Devices: MedTech That Puts Patient Experience First”

What You’ll Learn

This webinar is designed to provide actionable insights and solutions. Key topics include:

  • Understanding the unique challenges facing mid-market companies
  • Sales and marketing alignment best practices guided by a people-first approach
  • Measuring success with meaningful metrics that drive collaboration and growth
  • Leveraging AI and emerging technologies to enhance alignment
  • Navigating cultural and organizational shifts to solidify alignment

Meet the Experts

Our panelists bring decades of expertise in sales and marketing consulting and share proven strategies to achieve alignment and revenue success:

Speakers:

Bob Orr

Bob Orr,
CEO of Life360 Innovations

Andrew Fanous

Andrew Fanous,
Fractional CRO at Pace Creative

Moderator:

Topaz London

Topaz London,
Customer Success Director

Webinar Details

  • Title: Beyond Devices: MedTech That Puts Patient Experience First
  • Date: June 26, 2025
  • Time: 2pm EST | 11am PST

Register Now!

Who Should Attend

This webinar is ideal for:

  • C-suite executives of mid-market companies
  • Sales Leaders
  • Marketing Leaders
  • Anyone interested in driving organizational growth through better sales and marketing alignment

Why Sales and Marketing Alignment Matters?

“Sales and marketing alignment is powerful because it puts the customer first, and no strategy succeeds without that focus,” says Scott Brinker, VP of HubSpot.

Our customer-centric approach is at the core of our upcoming webinar. By addressing organizational barriers and fostering collaboration, attendees will walk away with a clear roadmap to align their teams effectively.

About Pace Creative

Pace Creative is a full-service sales and marketing consultant agency dedicated to delivering tailored, results-driven solutions. Experts in B2B marketing and sales alignment, our team prioritizes human-centric strategies to maximize impact. With a proven track record of success, including helping clients streamline strategies for predictable growth, we’re here to guide you every step of the way.

Don’t miss this opportunity to transform your sales and marketing operations. Join our webinar and take the first step toward realizing your business’s revenue potential.

Stay up to date with Pace Creative’s marketing tips, updates, blogs, announcements and more!

Ready to Start Your Digital Enablement Journey?

We Can Help

Do you need help with content marketing?

Get in touch!