How Can Commercialization Excellence Add Value When Planning an Exit?
November 26, 2025
11 am PST / 2 pm EST
Speakers:
Ben Karrasch
Global Strategic Account Executive for Enterprise, Wolfram Manufacturing Technologies
Andrew Fanous
Fractional CRO, Pace Creative
Moderator:
Linda Fontana,
Managing Director, CEO Resource Board
Commercialization Excellence: The Value Engine for Exit-Ready Manufacturing Firms
According to the National Assocation of Manufacturers Outlook Survey, manufacturing remains a cornerstone of economic value: U.S. manufacturing alone contributed US $2.90 trillion in value added in Q1 2025 (about 9.7 % of GDP). Yet many mid-market firms struggle with how to increase company valuaton. This challenge often lies in outdated go-to-market systems, under-leveraged capabilities and weak alignment between operations, commercial functions and strategic positioning.
Manufacturing Industry Landscape
A recent review by Boston Consulting Group highlights this critical point: firms that embed advanced analytics and data-driven commercialization into their value chains “optimize their value chains and maximize return on capital.”
Meanwhile, private M&A valuation research shows manufacturing companies achieving EBITDA multiples above ~10x if they meet certain benchmarks (strong systems, low maintenance cost, high inventory turnover), compared to lower multiples for less mature peers.
For executives evaluating growth strategies for manufacturing companies, these insights underscore one truth: commercial excellence directly influences valuation and exit readiness.
Why Commercialization Excellence Matters.
Mid-market manufacturing leaders often ask:
- What is commercial excellence?
- How does commercial excellence drive company valuation?
- Are our operations and systems scalable enough to support new market demand?
- How do we know when the business is ready for expansion or exit?
- What market entry strategies minimize risk while maximizing ROI?
Commercialization excellence is the bridge that connects:
- Operational strength (automation, process rigor, lean manufacturing)
- Commercial alignment (sales, marketing, growth strategy)
- Exit readiness (scalable systems, predictable growth, investor appeal)
By mastering commercialization excellence, manufacturing leaders can unlock new growth strategies for manufacturing companies, accelerating expansion, improving profitability, and increasing company valuation ahead of an exit.
What You’ll Learn
In this webinar, our expert panel of manufacturing and growth leaders will reveal how to:
- Turn commercialization excellence into a tangible valuation driver.
- Apply practical steps on how to prepare your business for acquisition.
- Build investor-ready systems that enable sustainable, scalable growth.
- Understand the key success factors behind an effective exit strategy for founders.
- Go over company valuation consulting principles
Gain actionable insights on preparing for M&A, aligning commercial systems, and achieving consistent growth in today’s manufacturing economy.
Meet the Experts
Our panelists bring decades of experience in commercialization excellence.
Speakers:
Ben Karrasch,
Global Strategic Account
Executive for Enterprise,
Wolfram Manufacturing
Technologies
Andrew Fanous,
Fractional CRO,
Pace Creative
Moderator:
Linda Fontana,
Managing Director,
CEO Resource Board
Ben Karrasch, Global Strategic Account Executive for Enterprise,Wolfram Manufacturing Technologies
Ben is a third-generation American manufacturing leader, who has helped Wolfram grow from 7,000 to 30,000 sq. ft., achieving 80–90% OEE through smart automation and a people-first culture. A veteran-owned and bootstrapped CNC center of excellence, Wolfram partners with Caron Engineering to pioneer next-generation manufacturing processes. Ben’s mission: restore pride in “Made in America” by enabling manufacturers to grow sustainably through innovation, efficiency, and empowered teams.
Andrew Fanous, Fractional CRO, Pace Creative
A sales strategist and growth architect, Andrew builds scalable systems for sales and marketing alignment. With a proven track record in sales leadership, strategy, and execution across every stage of the sales funnel, Andrew specializes in building the foundational systems, from sales playbooks, process mapping, and CRM customization that empower marketing and sales teams to operate in sync.
Linda Fontana, Managing Director, CEO Resource Board
A veteran executive and growth advisor, Linda has spent over 40 years helping CEOs and leadership teams navigate business expansion and organizational transformation. She facilitates high-impact discussions among top decision-makers, bringing actionable insights on strategy, leadership alignment, and overcoming the real-world challenges of scaling in today’s manufacturing economy.
This webinar is ideal for:
- CEOs, CROs, and COOs in manufacturing seeking sustainable growth or preparing for acquisition.
- Business development leaders evaluating new markets or product lines.
- Private equity partners and investors focused on maximizing portfolio company valuation.
