Market Expansion Insights for Manufacturing CXOs
November 24, 2025
11 am PST / 2 pm EST
Speakers:
Tim Howell
VP Commercial Operations, Flex
David Solomon
Founder, SERO Growth & Fractional CRO, SMB Manufacturers
Moderator:
Linda Fontana,
Managing Director, CEO Resource Board
Is Market Expansion Part of Your Growth Plans?
According to the National Assocation of Manufacturers Outlook Survey, 68% of manufacturers cite economic uncertainty and tariffs as major challenges impacting profitability. Yet, forward-thinking leaders see these disruptions as catalysts for market expansion.
As manufacturing leaders plan for business expansion, the real challenge isn’t just entering new markets, it’s building a market entry strategy framework that is based on a data-driven market expansion strategy.
Manufacturing Industry Landscape
The North American manufacturing market is projected to hit US $5.94 trillion in output and US $2.58 trillion in value added by 2025. Meanwhile, a report from Deloitte shows companies investing in data-driven operations and smart automation are growing 2.5x faster than their peers.
To capitalize on this opportunity, manufacturing CXOs must build a market entry strategy framework that balances innovation with operational resilience, aligning leadership, systems, and teams for scalable, predictable growth.
Why Market Expansion Strategy Matters
Manufacturing leaders at the mid-growth stage often face complex questions:
- Are our operations scalable enough to support new market demand?
- How do we identify the right indicators that signal readiness for expansion?
- What market entry strategies minimize risk while maximizing ROI?
- How to build a market entry strategy framework tailored for manufacturing that balances risk and opportunity in new geographies and channels
- How manufacturers are winning in spite of tariffs, labor shortages and supply chain disruption by applying a clear market expansion strategy
- Real-world lessons from companies scaling successfully across North America and beyond
- How they translated operational strength into growth
- Strategies to overcome core pain points in scaling a business, such as under-executed marketing, insufficient systems, and inconsistent go-to-market alignment
According to a 2025 Gartner survey, 49% of organizations lack confidence in their manufacturing strategy to deliver on business outcomes in the next three years, and two-thirds are not pursuing the aggressive redesigns needed to meet modern growth expectations.
Join our expert panel of industry leaders as they share actionable insights on navigating business expansion, optimizing go-to-market systems, and overcoming pain points in scaling a business during economic turbulence.
What You’ll Learn
Meet the Experts
Our panelists bring decades of experience in commercialization, market expansion, and revenue strategy. They’ll share proven frameworks, market-tested insights, and data-driven approaches to guide your next stage of growth.
Speakers:
Tim Howell,
VP, Commercial Operations,
Flex
David Solomon,
Founder, SERO Growth & Fractional CRO,
SMB Manufacturers
Moderator:
Linda Fontana,
Managing Director,
CEO Resource Board
Tim Howell, VP Commercial Operations, Flex
With over 20 years of global manufacturing leadership experience, Tim drives commercial excellence and operational efficiency at Flex. Tim has led AI-driven business systems that improved contract turnaround by 20%, streamlined reporting, built vertical market expansion and delivered over $100B in annual quotes by empowering leaders to scale profitably and adapt in volatile markets.
David Solomon, Founder, SERO Growth & Fractional CRO, SMB Manufacturers
After a long career leading international revenue initiatives in manufacturing, advertising, and technology, David transitioned into consulting and education, founding SERO Growth and lecturing at the MBA at McGill University. He first began working with manufacturers to successfully expand into new markets nearly 35 years ago, developing and executing practical strategies for entering over 40 countries. Stepping out of executive roles in 2023, he now focuses on supporting as a New Market Expert for North American companies aiming for global growth, as well as guiding international organizations seeking a North American foothold.
Linda Fontana, Managing Director, CEO Resource Board
A veteran executive and growth advisor, Linda has spent over 40 years helping CEOs and leadership teams navigate business expansion and organizational transformation. She facilitates high-impact discussions among top decision-makers, bringing actionable insights on strategy, leadership alignment, and overcoming the real-world challenges of scaling in today’s manufacturing economy.
This webinar is ideal for:
- CXOs and business leaders in manufacturing focused on scaling operations, market expansion, and aligning commercial functions for profitable growth
- Business development teams evaluating new regional or product market entry
- Marketing leaders seeking stronger alignment with sales
