Are you looking to grow your business revenue using a B2B SEO strategy (search engine optimization)?

With so many SEO agencies out there, it can be overwhelming to decide which one is right for your business. Having a strong online presence is essential and crucial for any business that wants to grow its revenue. SEO can play a role in revenue growth since 67.6% of organic online traffic clicks originate from the first five organic results on the first page of search engine results (SERP) according to Gartner. By optimizing a website for search engines, businesses can improve their chances of securing a position in these visible top spots, leading to higher traffic and revenue potential.

There are 5 types of B2B SEO strategies that are important to drive revenue growth.

To be most successful and impactful, a B2B SEO Strategy uses all types of SEO in a unified and integrated marketing framework. It is not based on ideas, instead it relies on data and research.

Content marketing

Content marketing is a strategic marketing approach that involves creating valuable, relevant content that targets and attracts a specific audience. This can include but is not limited to:

  • Blog posts
  • Videos
  • Infographics
  • Social media posts
  • Other relevant content that is for the targeted audience

It is an important component in digital marketing strategy as it can achieve marketing goals with the business in mind.

Technical SEO

Technical SEO is the practice of optimizing the technical aspects of a website to improve search engine optimization visibility and overall user experience. It focuses on the website’s infrastructure, code, and server configuration to ensure that it is optimized by search engines and users.

With every additional second of load time for the user, the website conversion rates drop by an average of 4.42% according to Forbes. The faster the website, the higher conversion can be at almost 40% from a study by Portent.

Analytics & Big Data

Analytics and Big Data SEO is the process of collecting, measuring, and interpreting data to inform decision-making and improve performance that is generated by different analytic tools.

Big data sets can help identify business patterns and insights that will help make informed decisions and improve performance in the long term. Analytics and Big data are important for measuring the success of SEO efforts as it collects important data to inform your business decisions and improve overall performance.

Big data analytic tools can analyze data for your SEO strategies on:

  • keywords
  • search trends
  • user behavior

Local SEO

Local SEO is the practice of optimizing a website and its online presence to increase its visibility and rank higher in local search engine results. This can help your business appear in search results for potential customers and clients searching for local services.

Website content can be optimized for local SEO by creating local keywords and location-based pages. By implementing a local SEO strategy, a business can increase its online visibility to attract local customers. Local SEO can have over 70% of people visiting a nearby business after conducting a local search according to the Digital Marketing Institute.

Link building

Link building SEO is the process of acquiring links from other websites back to the business’s website. It is an important component of SEO strategies as search engines use links to evaluate the relevance and quality of the website’s content.

Link building is a strong SEO strategy that can improve a website’s search engine ranking, drive more traffic to the site, and increase brand awareness.

5 types of B2B SEO strategy that are important to drive revenue growth.

Criteria to consider when investing in your B2B SEO strategy.

A B2B SEO strategy requires a unique approach that considers the specific needs and behaviors of business customers. To ensure that your strategic SEO solution is effective and delivers a return on investment, there are 8 key criteria that you should consider.

We have listed the criteria below:

  1. Does your website have a Domain Rating/Domain Authority/Citation Flow that is significantly lower than competitors?
  2. Does your website have many pages in the hundreds or thousands?
  3. Do customers turn to google to ask questions about your products and services?
  4. Are your customers looking for a local business when they search for services like yours?
  5. Is your product or service a high-involvement purchase for which customers take a long time to consider options?
  6. Does your company already get organic traffic over 100k/month?
  7. Does your website have content and pages that struggle to get organic traffic despite having similar SEO tool domain metrics of competitors?
  8. Does your website use a content management system other than WordPress, Wix, or Squarespace?



For every “Yes” in each prompt, tally up what type of SEO is needed to help grow your business in an SEO Agency. Pace Creative is able to help you achieve a winning SEO strategy for your business!

Why invest in a B2B SEO Strategy to support revenue growth?

A B2B SEO strategy agency can be an essential partner for your business looking to grow its revenue. By optimizing a website for search engines and improving visibility in search results, Pace Creative can help your business attract more organic traffic to your website to generate strategic SEO solutions that can help you get greater leads and sales with our expertise in local SEO, content marketing, technical SEO, big data analytics, and link building.

We can help your business develop a comprehensive and integrated B2B SEO strategy that aligns with your goals and objectives. 90.88% of pages are invisible on Google according to Ahrefs, however, a good strategic SEO agency can out you help you receive organic traffic in the long-run by naturally appearing at the top of the search results.

Some long-term results you can expect from investing in a strategic SEO solution include:

  • Increased brand awareness,
  • Improved customer engagement,
  • Revenue growth month after month.

Get in touch with Pace Creative to turn your B2B SEO strategy budget into a smart investment. We can work together to execute a winning B2B SEO strategy that will drive growth and deliver results.

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