Diversity and Inclusion is a Business Advantage

As a women-led small and medium enterprise (SME) marketing agency, we are committed to and value gender diversity, inclusiveness, equality, equity and gender parity. Pace Creative is proud to put diversity equity as a key value of our company and be one of the 1320+ participating organizations participating in the 50-30 Challenge.

Our diverse workforce is 50% female, including the leadership team, and as a racially diverse group, we have members from 12 different countries and 2 who identify as Black Canadian. Visible minorities dominate the team at our agency. Being a highly inclusive, gender and ethically diverse team, we have team members representing the LGBTQ2 as well. One area of improvement and one of our team’s goals is to represent First Nations, Inuit and Métis.

What are the Benefits of Diversity and Inclusion in the Workplace?

Pace Creative has the privilege and opportunity to have top talent and experience the benefits of a diverse work environment. We share and celebrate our successes daily.

Some of the results from having a diverse workplace include:

  • Outperform our agency peers by achieving above-average results for our clients.
  • Meet and exceed financial targets year after year.
  • Achieve better business outcomes. Every penny counts! Experts and consultants support our business decisions to ensure we optimize our resources and get results.
  • Generate and foster fresh insights, new ideas and creative solutions.
  • Draw on the expertise of each team member. Localizations and translations are a big part of what we do at Pace Creative.

Our agency has been dedicated to celebrating diversity and inclusion by leveraging our culture based on collaboration and inclusiveness. It has led us to meet our business goals, even during challenging times, such as a pandemic. Our ultimate goal is to challenge the status quo and become a fully diverse and inclusive agency with representations for all under-represented and equity-seeking groups.

Why is Diversity and Inclusion in the Workplace Important?

You may ask, so why is it so important to be an inclusive employer, and how does it benefit the society or economy? Well, we are glad you asked!

According to a speech delivered by Tiff Macklem, the Governor of the Bank of Canada, hiring women, minorities, people with disabilities, and other under-represented groups draws these groups into the job market and, in turn, yields a more dynamic labor force and economy. Furthermore, creating more job opportunities means creating more spending opportunities. It’s a chain reaction that drives the economy. A workplace that values diversity and inclusion also fosters creativity and innovation, giving the organization a competitive edge in the market.

On a related note, based on an article released by the University of Waterloo, culturally diverse organizations have the opportunity to access a wider talent pool of prospective employees, which will yield a higher quality of work. When the migration rate is on a steady increase, it impacts racial representation in the labor market.

In a multicultural country like Canada, where more than 20% of Canadians are born outside of Canada, our economy can take advantage of the benefits of migration. These immigrant employees can also act as a cultural or business gateway to business opportunities outside of Canada. Therefore, it is important to bring educated and skilled immigrants into the workforce to maintain Canada’s competitiveness in the global market.

Is Diversity and Inclusion in the Workplace a Global Trend?

Diversity and inclusion in the workplace is very much a phenomenon around the world. Looking at the USA, the latest report from McKinsey shows that:

  1. Companies with more diverse leadership teams are more likely to outperform less diverse teams on profitability, increasing revenue and improving workplace productivity.
  2. Organizations that embrace diversity can also build greater trust and engagement with their employees, increasing success. A diverse and inclusive workforce is not only fair and just; it is also made for good economics.
  3. Companies with more than 30 percent women executives were more likely to outperform companies where this percentage ranged from 10 to 30.

The main takeaway is that supporting diversity and inclusion in the workplace is a trend and a norm. It offers organizations endless benefits, and really, there is no downside to it at all.

About 50-30 Challenge

The 50-30 Challenge is a campaign organized by the Government of Canada and different business and diversity groups. The campaign is being used as a framework to help accelerate diversity actions and to encourage Canadian organizations to adopt practices to improve equity.

The campaign aims to fight under-represented and equity-seeking groups, such as women, racialized persons including Black Canadians, Indigenous people, and people who identify as LGBTQ2 or living with disabilities. The program’s goal is to challenge Canadian organizations and businesses to be fully inclusive, increase the representation of diverse groups in their workplace, and give each of these identities a voice.

Learn more about the 50-30 challenge here.

About Pace Creative

Pace Creative is a full-service communication marketing agency that specializes in all aspects of digital and content marketing. Since its foundation, Pace Creative is an agency that strives to increase diversity and be inclusive. We believe diversity makes good business sense and yields a strategic business advantage.

Our teamwork is very much inclusive. We believe in integrated marketing to get our clients to drive higher marketing ROI, increase revenue, and build brand awareness through our communication, marketing and content expertise. We work with a diverse client base from funded start-ups to global Fortune 100 clients. Whether that’s branding, content marketing strategy, content strategy for organic SEO, UI and UX design, graphic design, video production, technical copywriting, social media editorial calendars, or website development, our diverse talent got you covered!

We keep our client numbers low so we can be sure we are providing the best possible service. We would love to hear about your marketing goals and objectives in 2021 and see how we might help your efforts and maximize your marketing performance.

Get in touch, and let’s work together!

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