Sales & Marketing Alignment for Mining & SaaS Leaders: Growth, Expansion, Exit
On-Demand | 1 Hour Webinar
Speakers:
Carla Tooley,
Marketing Director, Americas, Micromine
Andrew Fanous,
Fractional CRO, Pace Creative
Moderator:
Linda Fontana,
Managing Director, CEO Resource Board
Are Marketing and Sales working together or in silos?
For Mining & SaaS leaders, long sales cycles and highly technical buying committees mean misalignment between marketing and sales can be costly. Marketing and sales teams working in silos result in wasted resources, inconsistent messaging, lost opportunities and missed revenue goals. However, when sales and marketing alignment happens, the impact on driving growth can be transformational!
Mining & Tech Market Landscape
The mining automation market is projected to hit $8.7 Billion by 2030, with software and services leading the way. The services segment is expected to experience the fastest growth, with a CAGR exceeding 7%.
McKinsey reports that as mining goes digital, powered by solutions like AI, IoT, and automation, opportunities are expanding rapidly with forecasted growth at a CAGR of 13–15% through 2030.
For leaders in both mining and SaaS, the imperative isn’t just innovation, it’s ensuring that sales, marketing, and product functions are aligned to communicate value effectively and drive adoption through every stage of the customer journey.
Why Sales & Marketing Alignment Matters
In scaling mode, the key to driving demand generation is optimizing sales and marketing team efforts with a shared business strategy. According to Gartner, organizations with aligned sales and marketing teams are 2.3 times more likely to increase sales conversion rates and 1.6 times more likely to exceed revenue growth targets. And these results don’t happen by accident! Sales and marketing alignment is a system that includes the right mindset, structure, data, and strategy.
What You’ll Learn
- Why alignment is critical for customer journey optimization in Mining & SaaS
- Common growth and scaling challenges when optimizing sales and marketing teams in silos
- What the roadmap to sales and marketing alignment excellence looks like when launching products
- How strategy-led marketing initiatives can fuel pipeline growth
- Proven best practices for sales and marketing collaboration through a CX (customer experience) lens
- How to measure success with KPIs that matter, beyond vanity metrics to drive sales and marketing collaboration
- How AI, CRM, and automation tools are transforming alignment in complex sales
Meet the Experts
Our panelists bring decades of sales and marketing consulting experience, sharing proven strategies to drive alignment, growth, and long-term value, whether your company is scaling, expanding, or preparing for an exit.
Speakers:
Carla Tooley,
Marketing Director, Americas,
Micromine
Andrew Fanous,
Fractional CRO,
Pace Creative
Moderator:
Linda Fontana,
Managing Director,
CEO Resource Board
Carla Tooley, Marketing Director, Americas, Micromine
With over 20 years of experience in global B2B marketing and a focus on mining tech, Carla brings actionable insights to her role at Micromine, where she leads high-end digital mining solutions with a 90% recurring SaaS revenue model, across the Americas, helping position Micromine’s products for scalable growth in a complex, technical market. Carla will share practical insights on optimizing sales and marketing teams across regions, navigating organizational change, and executing localized go-to-market strategies that support both acceleration and exit-readiness.
Andrew Fanous, Fractional CRO, Pace Creative
A sales strategist and growth architect, Andrew builds scalable systems for sales and marketing alignment. With a proven track record in sales leadership, strategy, and execution across every stage of the sales funnel, Andrew specializes in building the foundational systems, from sales playbooks, process mapping, and CRM customization that empower marketing and sales teams to operate in sync.
Linda Fontana, Managing Director, CEO Resource Board
Linda is a seasoned executive, board advisor, entrepreneur, and business consultant with over 40 years of success in B2B and complex sales. Linda has founded and led multiple businesses, collaborated with industry leaders, and guided executives, sales, and marketing teams to align strategies, shorten sales cycles, and achieve measurable revenue growth. Linda’s passion is to facilitate confidential, high-impact roundtables where top decision-makers solve mission-critical challenges to accelerate strategy-led success. Having both experienced and driven excellence in sales and marketing alignment, Linda brings a deep, real-world perspective on what it takes for companies to expand in today’s competitive, complex sales environment.
This webinar is ideal for:
- C-suite executives of mining technology companies
- Sales leaders looking to reduce sales cycle and improve close rates
- Marketing leaders seeking stronger alignment with sales
- Business strategists and growth-focused professionals interested in optimizing revenue through better sales and marketing collaboration
- Product teams involved in go-to-market, product launch or commercialization
