Website Refresh Methodology
The goal was to make the website less static and more interactive and improve the look and feel of the website to better reflect Kindred’s brand. Kindred refined its brand purpose, aligned its internal operations, and designed its new logo which would be implemented by Pace Creative.
User-Centric Website Redesign
Pace Creative started the website redesign initiative for Kindred by developing a sitemap, converting the content into UX-centric wireframes, and eventually implementing them into the website.
A user-experience based design was considered to improve the overall relevance and usability of the website. Here is the design process we followed:
SEO Strategy
Pace Creative helped optimize Kindred’s new website to allow it to be user-friendly, and to improve the traffic of the website. An SEO strategy would be implemented to achieve better website traffic, as well as utilize keyword-rich content. We underwent a site audit and review and then carried out keyword optimization to implement this strategy for Kindred’s website.
Website Development
When undergoing the website development for Kindred, we wanted the website to be content-rich and compelling to attract talent and leads.
The new website goal is to get result, which means converting traffic into new leads. As Kindred is growing, it needs to attract talent and new potential employees. We provided an accessible call-to-action, in which the contact page could also redirect users to the careers section and offer job descriptions for prospects looking to work with Kindred. We wanted the overall website to be informative, engaging, and accessible for users.
