Is your organization sales and revenue-driven? Then, you likely want to optimize your marketing budget! The next questions should be: What is a good digital marketing investment for B2B demand generation? How can the marketing budget get results?
And, after identifying a marketing budget in line with the business growth goals, what are the strategic next steps to take to see the best results?
What is a Good Digital Marketing Investment for B2B?
One of the best first steps to getting the most out of your marketing budget is to understand your revenue growth goals for the upcoming 2 to 3 years. Based on this information, our team of marketing experts put together a comprehensive plan of action detailing how your B2B company will be meeting its revenue targets using a multichannel approach. The plan is divided into quarters and identify milestones we need to hit to meet your revenue goals each year.
How can the Marketing Budget Get Results?
To maximize the value of digital channels and engagement (and their impact on customers’ shifting digital behaviors), leaders need to document a marketing strategy. Then, we can plan, execute, and evaluate the impact of digital marketing efforts holistically. The best digital marketers drive business growth by leveraging a multichannel strategy to span a multitude of touchpoints with target audiences.
The more the merrier after all!
According to Gartner, the top 6 digital marketing channels B2B companies should invest are:
- Social Marketing
- Digital Advertising
- Email Marketing
- Event Marketing
- Search Engine Optimization
- Mobile Marketing
Need Help Starting Your Strategic Digital Marketing Investment Journey?
To start, our team of business intelligence consultants work with the c-level executives to understand your business. As the master marketing plan is put together, our in-house marketing strategist will document your marketing strategy. Lastly, we create an online strategy that is user-centric and focused on B2B demand generation.