Becton, Dickinson, and Company (BD) is a medical technology company that has been a leader in healthcare safety and technologies for more than 100 years. BD is now in the process of launching a revolutionary new prescription drug storage, handling, and delivery solution for retail pharmacies. As a strategic agency, we saw this as an opportunity for a healthcare video marketing strategy.
BD wanted to create a video that focused on store prescription drug delivery and to promote BD’s product. The digital strategy for the MedTech product launch included the development of a product demo video, which targeted potential customers such as executives and senior VPs at major retailers in the USA. This animated video would be informative and engaging to encourage retailers to discuss the product.