Pace Creative worked in close collaboration with the CEO to develop a branding strategy that resulted in the name “SpectrumWorks.” The former part, “Spectrum,” is short for Autism Spectrum Disorder, also highlights the diversity of the neurodivergent community. The latter, “Works,” highlights the capabilities and value that individuals with ASD offers in the workplace.
We then turned our focus to the logo and colour palette – we chose the colour blue as the dominating colour as it has been adopted by many organizations as the autism awareness colour. Finally, we translated these design elements to custom stationary and SpectrumWorks’ website.
Creating the Healthcare Website Design
After we solidified the brand, we focused on a content marketing strategy to create an integrated and holistic online presence. As a first step in the strategy, we conducted thorough research to develop personas. Based on the personas, we identified each stage of the customer journey including the respective touch points and key pain points / inquiries in each persona journey.
Using the approved customer journeys, we developed an optimized site map, content outline, and strategic website content with key messages implemented in each step of the customer journey.
After SpectrumWorks approved the content, we created website wireframes and a branded look and feel for the site before creating each page design and developing the website.
To top this off, Pace Creative also helped develop a few blog posts for SpectrumWorks’ website guide the client through SEO content best practices.