With the Internet of Things (IoT), almost everything can be a data source. Hitachi Vantara offers a secure industrial IoT platform with integrated analytics that can help companies manage their entire connectivity journey with ease. To promote and market this new product, they came to us for a custom digital product strategy.
To unlock the value of data, organizations must be able to manage and make sense of it. Doing this requires implementing a digital transformation strategy, which is a complex process. Forbes and the University of Miami recently released research outlining an Ecosystem model for IoT adoption which explains how a company could achieve complete digital transformation with IoT.
Hitachi wanted to create a campaign centred around an interactive assessment tool to understand companies’ current position and how they can progress.