Hitachi Vantara is a leader in connecting digital industrial capability with data. They help forward-thinking enterprises use their data to drive profit and gain a competitive advantage. Some of Hitachi Vantara’s solutions include data storage, protection, enrichment, activation, and analytics. The company offers custom solutions that result in businesses improving their customer experience while minimizing cost and increasing productivity.
As a thought leader, Pace Creative worked with Hitachi to develop an innovative solution using interactive content marketing tools. The resulting Enterprise Cost Search Calculator acts as a landing page to target the brand awareness of the customer journey. It includes valuable content to target a specific audience while keeping in mind earned search engine optimization (SEO). It is also a conversation starter to help Hitachi Vantara qualify leads and improve conversion rates through customized calls to action.