IQVIA is a global leader in the healthcare industry, transforming how data science and technology are used to predict patient needs. IQVIA combines the use of big data, technology, and advanced analytics to assist researchers and developers in better predicting the needs of patients in the healthcare sector. To grow in North America and get qualified HCP leads, IQVIA invested in a custom and strategic infographic campaign.
Pace Creative created the strategy based on research and data and executed the inbound lead generation campaign to show how Sales Promotion Optimization can optimize HCP promotion, marketing channels, and ROI for clients. Through this innovative campaign concept, IQVIA drives lead generation opportunities while providing quality services tailored specifically for modern businesses today!