Waterstreet Technologies is a SaaS providing cloud-based franchise management software for field service companies. They pioneered the use of internet-based software solutions and have been in business for over 20 years. During that time, technology has changed tremendously, and competition has grown enormously, forcing legacy companies to revolutionize. That’s why Waterstreet came to us for a revamped B2B SaaS content marketing project.
Waterstreet Technologies needed to remain competitive and relevant, especially against new emerging businesses. To do this, the CEO of WaterStreet Technologies wanted to adopt an integrated and cohesive B2B SaaS content marketing strategy to target new franchisers and connect with existing business owners. When they came to us with their challenge, we knew there was no better way to achieve this than through a medium we know best: all things digital.