Oncolytics Biotech is a Calgary-based biotechnology company focused on the development of oncolytic viruses as potential therapeutics for use in a broad range of cancers. The company is conducting clinical studies using REOLYSIN®, its proprietary formulation of the human reovirus, in some of the most prevalent forms of the disease including lung, colorectal, and pancreatic cancers.
To keep up with industry innovation and rapid technological advancements in marketing, Oncolytics was in search for a strategic agency who could help them with a pharma content marketing strategy. This strategy needed to convey their complex scientific processes and solutions in easy-to-understand and engaging content.
Pace Creative developed a custom pharma content marketing strategy that was built on an audience analysis, content strategy, promotion channels, and engagement tactics to craft appealing messages for various targeted audiences.