Complete Energy Industry Research and Client Audit
We analyzed Orezone’s business background and the mining/energy industry to identify the types of investors with whom Orezone wanted to connect. We then examined competitors operating in Burkina Faso to position Orezone’s brand.
Develop the Brand Refresh Message
We developed a messaging strategy to convey the following traits: technology enthusiasm, efficiency, results, trustworthiness, loyalty, and ethical sourcing. This messaging strategy then provided the foundation for the brand positioning statement.
We researched and went through iterations with the client to build Orezone’s personality, tone, voice, and brand positioning. These elements were then documented in a brand style guide.
Create a Consistent Brand Experience
We implemented the brand refresh guidelines across Orezone’s brand ecosystem – social media publications, website, investor PowerPoint presentation, trade show booth, stationary, and more!