Microcollege, an extension of Honors Pathway, started as a pilot project in 2017 and established itself as a social venture. As a higher education institution, they are committed to helping first-generation college students graduate high school, complete college as a first-generation college student, and prepare them to launch a professional career. They came to us for our brand strategy services to update their marketing strategies and help stimulate their growth.
MicroCollege’s vision is to build brand equity by leading a college pathway program for high school students. Coaching and guidance are provided to students every step of the way! After successfully partnering with a number of high schools in the San Francisco Bay Area, the organization needed to build a higher education branding strategy.
Pace Creative provided them with brand strategy services to develop their higher education marketing strategies and brand strategy framework.
The brand strategy framework was built on getting prospective students to emotionally connect with the brand. Our brand strategy services included brand positioning statement, brand messaging and values, updating the logo, creating the design to include typography and establishing the initial colour palette for the brand.