Healthcare Lead Generation Strategy
Pace Creative created a healthcare lead generation campaign strategy with consideration to rank organically with SEO. Revelle wanted to promote the new product and rank for specific keywords to stay ahead of future competition and products in the same product category. We wanted to ensure the campaign strategy aligned with the brand messaging for optimal engagement.
Pace Creative created the content for Google Ads to encourage potential leads to view go to the landing page, find their local clinic, and book an appointment. To make the landing pages tailored and relevant for potential leads, we created location-specific Google Ads that would target those within the area.
Developing the Strategic Content for the Landing Page
When developing the content for the landing page, we helped Revelle identify their target audience, which leans towards women with cellulite, though it is applicable to anyone. The key message was to promote Avéli as an innovative, painless, quick, and new solution for cellulite.
The goal was to educate leads on what the product is, and how Avéli works, and give them an opportunity to connect with a practice.
Strategic Product Landing Page
Pace Creative developed 26 location-specific landing pages to promote the Avéli product. The landing pages connected to the main MyAvéli website which contained 5 webpages previously created by Pace Creative: Homepage, ‘Let’s Talk Cellulite’, ‘See How Aveli Works’, FAQ, and ‘Find a Provider’. Furthermore, a professionals page drove professionals to a contact form to learn more about the potential of using the Aveli product in their aesthetics practice.
Following the contact form, the leads’ information would be integrated into HubSpot and shared with the selected practice. In addition, the lead would receive a thank you email with the clinic information so they could also reach out directly. The purpose of the HubSpot integration was to track leads and potentially use lead information for future marketing campaigns.