Agritech Marketing Rebrand
Since Ostara has been in business or a while, we audited the current marketing channels and content. We implemented an agritech marketing plan to consolidate the Ostara and Crystal Green websites to present the brand as a unified entity while optimizing for search and improving the mobile experience. Additionally, establishing a blog and resource center will allow us to share thought leadership content and build credibility online.
Digital Enablement Strategy
We developed a sophisticated digital enablement strategy to implement an educational marketing content strategy. The strategy guide customers through the phases within the sales journey, builds trust and reduces the duration of the sales cycle. This approach ensures that Ostara’s Crystal Green fertilizer is readily discoverable to those searching for the information.
When considering ROI, a sophisticated SEO strategy has showed to be the best marketing investment companies can make. We optimized earned and organic SEO for the website to enhance the visibility of the brand and attract relevant organic traffic. By attracting high-quality organic traffic, SEO generates a significant return on investment.
Storytelling Content Creation
We developed technical and storytelling content to create demand for Crystal Green. We crafted the story within the about section and created high-value articles for the online education hub. The aim is to utilize articles for organic SEO, social media promotion, and nurturing leads.
User-Centric Website Design
Develop an optimized site map and content flow focusing on the UX to prioritize the customer experience online. W emphasized seamless UX to reduce bounce rate and increase customer engagement. The bounce rate speaks for itself!
Developed the website using WP for the insights section using PHP, jQuery, and custom development. The rest of the website is headless built on Gatsby. The technology stack used was to ensure the website was loading quickly and wanted the online technology to match the innovative technology the Pearl technology.
We planned a quarterly editorial calendar highlighting articles with high-value content that would live in the online education hub and supplement the key messages within the customer journey. We leverage these articles to increase web traffic, bring in additional organic SEO, and increase customer engagement on social media. Basically, we use content assets as helpful links salespeople could send to prospects in emails or newsletters to keep in touch.