Our Experience

Modern times need modern solutions, especially for the higher education industry, with the audience consisting of mainly tech-savvy, Gen Z and millennial students. Also, post-COVID, most learning is taking place virtually.

Students are looking for top universities and colleges across North America to add value to their learning experience in the classroom and beyond.

At Pace Creative, we understand the needs of customized and targeted messaging using innovative digital, online and social means to communicate with tech-forward students. Our success is based on increasing integrated and cohesive higher education marketing materials for top universities and colleges across North America.

Challenges

  • Do you need help boosting your affinity and fundraising?
  • Do you need help creating innovative and attention catching higher education marketing materials?
  • Do you need help attracting international students and building digital content in multiple languages?
  • Do you need to build communication materials to connect otherwise siloed departments with competing interests?
  • Are you trying to navigate the challenges of remote learning in a post-COVID global market?
  • Do you need innovative learning tools?
  • Do you want to build brand awareness in an effort to stand out?
  • Are you a new institution trying to get recognized in the higher education market?
  • Do you want to meet specific enrolment goals?
  • Do you want to optimize your website to improve conversion?

How we can help

  • Design Services for Higher Education institutions
  • Digital marketing for Higher Education
  • Higher Education Marketing Strategy
  • Higher Education Advertising
  • Higher Education Content Marketing
  • Higher Education Social Media Marketing
  • Native Advertising and Influencer Marketing
  • Web Design and Development for High Education

Client:
Microcollege – Branding and Website

Challenge

How do you create a unique higher education brand promise? How do you market a new and unique online educational program?

Challenge

MicroCollege is setting up its own institution model through a social enterprise model. How to develop a higher education branding strategy that is aligned with the business goals?

Solution

Our team developed a higher education content marketing strategy to understand the decision-making process for first generation high school students. From the data, research and information gathered, our team developed a persona.

Solution

Our team then developed a mood board for MicroCollege to share with its focus group to see if prospective students could connect with the brand emotionally, while in line with the business goals.

Solution

The executive team picked the abstract and minimalist theme to represent the unique programs that MicroCollege offers.

Solution

The logo is fresh and young, with a contemporary aesthetic that is attractive to millennials.

The shape of the circle pairs represents a strong foundation for students. The overall look and feel is minimalistic and clean.

Solution

This concept uses the color blue, the same hue and tone as the Honors Pathway’s logo to symbolize their relationship. From there we developed the color palette to create the brand look.

Solution

We established the photography’s creative direction to match the established brand.

Result

The first marketing asset we developed after the logo is the website.

Result

MicroCollege’s website is their #1 marketing tool with it specially tailored for lead generation based on a higher education content marketing strategy.

Want to increase your student enrollment?

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