Modern times need modern solutions, especially for the higher education industry, with the audience consisting of mainly tech-savvy, Gen Z and millennial students. Also, post-COVID, most learning is taking place virtually.
Students are looking for top universities and colleges across North America to add value to their learning experience in the classroom and beyond.
At Pace Creative, we understand the needs of customized and targeted messaging using innovative digital, online and social means to communicate with tech-forward students. Our success is based on increasing integrated and cohesive higher education marketing materials for top universities and colleges across North America.
How do you create a unique higher education brand promise? How do you market a new and unique online educational program?
MicroCollege is setting up its own institution model through a social enterprise model. How to develop a higher education branding strategy that is aligned with the business goals?
Our team developed a higher education content marketing strategy to understand the decision-making process for first generation high school students. From the data, research and information gathered, our team developed a persona.
Our team then developed a mood board for MicroCollege to share with its focus group to see if prospective students could connect with the brand emotionally, while in line with the business goals.
The executive team picked the abstract and minimalist theme to represent the unique programs that MicroCollege offers.
The logo is fresh and young, with a contemporary aesthetic that is attractive to millennials.
The shape of the circle pairs represents a strong foundation for students. The overall look and feel is minimalistic and clean.
This concept uses the color blue, the same hue and tone as the Honors Pathway’s logo to symbolize their relationship. From there we developed the color palette to create the brand look.
We established the photography’s creative direction to match the established brand.
The first marketing asset we developed after the logo is the website.
MicroCollege’s website is their #1 marketing tool with it specially tailored for lead generation based on a higher education content marketing strategy.