B2B Marketing Budget Allocation for Lead Generation

Digital Marketing

July 5, 2023

Are you a B2B marketer who’s unsure about marketing investments they should be making?

Figuring out B2B marketing budget allocation can be difficult and overwhelming. We understand that as a marketing agency specializing in B2B! Especially now that B2B’s are making it big on social media, the digital marketing world is the most complicated that it’s ever been.

Here are a couple of easy recommendations to consider.

Our Top 3 B2B Marketing Budget Allocation Moves

To get the most value out of your marketing investment and meet your sales quotas, invest in these 3 things:

The top 3 areas for B2B marketing budget allocation in 2023.

1)     Scale Up Your Content Creation Strategically

Content marketing is easily one of the top ways to create demand in 2023. Make sure you’re doing it strategically: conduct research on your target audience and consumer journey to make sure you’re creating added-value content. That is how you avoid wasting your budget and time!

2)     Audit and Ramp Up Your Ad Spend

The more deals you close, the more MQLs (Marketing Qualified Leads) you’ll need to keep the wheel turning! Make sure your ad spend is where it needs to be by auditing it on a regular basis.

3)     Hire the Right People

Remember: a hire made in Q1 likely won’t be able to fully contribute to your company until Q2. Make sure you’re auditing your expertise gaps and search for talent well before you’ll need the extra support!

Other Areas to Allocate Your B2B Marketing Budget

Ready to get a little more advanced?

Here are a few more areas to consider investing in:

The best way to ensure that your marketing budget isn’t being waste is to conduct a strategic marketing audit.

Ready to Get Started?

If your goal is to drive predictable revenue growth, then get started no! The sooner you get going, the higher your odds of success.

Does your company need help with their B2B marketing budget allocation? Reach out to our team of B2B marketing experts and we can get you on the right path.

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