Is your MedTech Growth Ready For the Next Decade?

If your revenue targets feel harder to hit each year, you’re not alone. Many medtech scale-ups invest heavily in sales and/or marketing, yet unknowingly, keep the silos that limit real growth.

The medtech leaders who succeed today don’t optimize sales and marketing in isolation. Instead, top MedTech companies align cross-functional teams around shared goals, strategic execution, and a patient-first approach that results in stronger outcomes, faster growth, and a market-leading position.

According to MarketingProfs, healthcare companies who align sales and marketing efforts achieve 36% higher customer retention rates and 38% higher sales win rates. Achieving this alignment, however, doesn’t happen by chance. You’ll need to cultivate the right strategy, mindset, and structure, using a human-centric approach.

This insight-packed on-demand webinar reveals exactly how catalytic leaders can bridge the gap, drive strategic alignment, and put the patient experience at the center of their business strategy, without sacrificing speed or growth potential.

What You’ll Learn

• The key growth challenges and opportunities facing mid-market medtech companies
• Best practices for sales and marketing alignment using a patient-first, human-centric approach
• How to measure success with meaningful metrics that fuel collaboration and scalability
• How to leverage AI and digital health innovation to improve operational alignment
• Proven methods to navigate organizational shifts that strengthen cross-team collaboration for the long term