Founded in 1972, Argon Medical Devices is a leading medical device manufacturer for interventional radiology, cardiology, oncology and vascular surgery. To support its market expansion, the executive team invested in a digital strategy that includes the production of sophisticated 3D animated product videos. As a global company, Argon Medical serves a network of hospitals, clinics and medical facilities in more than 114 countries.
Over the years, Argon Medical has expanded through acquisitions and owns five distinct brands. In 2022, Argon invested in a digital marketing audit which led to developing a comprehensive digital optimization strategy that includes a content strategy to produce engaging 3D animated product videos. With this investment, Argon Medical aims to generate demand and establish a strong brand identity.