Broke Inc. is a start-up hospitality marketing software application that empowers local businesses to drive new customers and enhance local economic growth. Recognizing the economic challenges faced by the hospitality industry, Broke saw an opportunity to create an application that promotes local businesses in a cost-efficient way.
With the business plan in place, Broke sought a trusted agency partner for their custom marketing software development. The goal is to create a functional and user-friendly app with thoughtful design and a strong brand identity. Broke’s founder, Jared, asked Pace Creative to develop their app, as well as a branded content marketing strategy and website. Since then, Pace Creative has partnered with Broke Inc to make their vision a reality in a phased approach.
The purpose of the app is to provide restaurants and other food services connect with a larger client base, offering customers greater access to deals, menu information, happy hours, and specials. It makes the hospitality industry more dynamic.