Pace Creative built a comprehensive content hub strategy centered on user experience, search performance, and multi-team collaboration. The process included:
Content Audit and Insights
We evaluated existing materials to understand content gaps, duplication, and opportunities for improved structure. This analysis informed the framework for the hub’s taxonomy and navigation.
Audience and User Journey Mapping
Working closely with the sales team, Pace Creative developed a content marketing strategy to identify priority audiences and mapped their decision pathways to ensure the content hub supported every stage of the journey. The process helped determine what content needed to be highlighted, consolidated, or retired.
Information Architecture and Content Framework
Using SEO and UX best practices, the content hub strategy includes clear structure, including categories, subpages, and cross-linking strategies. This framework allowed Barnes Group to present content in a way that was more intuitive, findable, and aligned with user intent. The location of the hub can be found here: insights.asbg.com.
Content Templates and Governance
To support long-term adoption, we developed reusable page templates, editorial guidelines, and governance rules that ensured consistency across markets and teams.
SEO and Discoverability Enhancements
Pace Creative optimized messaging, metadata, headers, and internal links to improve visibility. This strengthened the content hub’s ability to rank for relevant keywords, drive organic traffic and be SEO-optimized.
Promotion Strategy
Pace Creative developed a promotion strategy for the content hub, which entailed the use of LinkedIn campaigns that directed users to the content hub to download the Engineering Guide.
Implementation Support and Rollout
Our team worked closely with Barnes Group to launch the content hub and train internal teams on updating and maintaining the website.
