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Overview

BD is a global medical technology (MedTech) company that develops innovative solutions to improve medical discovery and the delivery of care. With the help of their forward-thinking technology, they are transforming global healthcare for generations to come.

In November 2018, as part of its commitment to help facilities create a sustainable hazardous drug monitoring program, BD partnered with Pace Creative for healthcare mobile app development to assess the risk of exposure and contamination for hazardous drugs throughout their life cycle; from their time of delivery to a healthcare setting, their ultimate use, and to their disposal.

Pace Creative’s previous experience in healthcare marketing and custom mobile app deployment strategy contributed to the success of this project. The application, which follows mobile application design and app development best practices, was particularly useful during the COVID-19 pandemic.

25%

increase in sales

15%

increase in closing rate

100%

adoption rate by global sales team

Challenge

Our healthcare mobile app development plan was to create a cutting-edge application providing sales reps with customized HD testing programs tailored specifically for healthcare facilities. This user-friendly app should empower team members to rapidly assess each customer’s individual requirements and budgets at lightning speed – delivering precise conversations without overwhelming users.

  • How to develop a custom healthcare app that BD sales representatives can use with customers to assess their hazardous drug testing program needs?
  • How to create a mobile MedTech application that would include a custom report function for the customer’s monitoring program to include the type and cost of each medical device?
  • How to make reports editable in real-time so that BD sales representatives can work with customers to tailor the monitoring program to the healthcare facility’s needs and budget?

Solution

Healthcare Mobile App Development Plan

By closely aligning BD’s healthcare sales and marketing divisions, we developed an intuitive site map that streamlines the process of assessment report generation. As a result, customers gain access to immediate data-driven insights on their hazardous drug monitoring efforts in no time!

Content Strategy

Our team crafted tailored content to fit each page, leveraging local and regional names as part of our accuracy tests. We also embedded the sophisticated calculations logic given by BD for added precision.

Mobile Application Deployment Strategy

To ensure a smooth deployment of our mobile application strategy, we joined forces with BD to engage their sales representatives in comprehensive testing. Using downloadable test apps and store launches, both parties were able to validate each phase for successful execution.

Result

  • Version 1 of the mobile application was launched and presented at the BD sales conference in May 2019!
  • Pace Creative completed a sell sheet and a microsite with a series of training videos explaining to BD sales team how to properly use the application.
  • Based on user feedback, Pace Creative and BD undertook a Version 2 which was released in September 2019. Version 2 included improvements in UX and UI that sales representatives identified while using Version 1.
  • The application was so well received by the BD US team that they enlisted Pace Creative and our healthcare mobile app development services to create localized versions with content updates, UX/UI updates, and language translations.
  • Pace Creative works in close collaboration with BD as an agency partner and with multiple BD divisions on the development and localizations of new mobile applications.

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