Catering Our Marketing for Government Agencies Strategies
Pace Creative refreshed Collingwood BIA’s brand with a contemporary aesthetic. To emphasize the focus on typical transportation when the area was first established, we integrated bicycles and other forms of transport as visual cues. Residents, customers, and business owners recognize the various transportation types to create a stronger connection and promote better recall. Additionally, landmark illustrations from the neighbourhood were fused together with the logo – paying homage to where it all began!
Marketing Research to Build Brand Equity
To better understand the creative direction of Collingwood BIA, Pace Creative conducted market research across all stakeholders – residents, customers, retailers and business owners. Established fonts and custom bicycles were included to promote inclusiveness while reinforcing brand recall through historical landmarks associated with the region’s community – adding a personalized touch that ultimately increases equity for their customers.
We developed the logo design following the brand strategy and implemented the typography and color palette as part of Collingwood’s brand style guide. This brand development process helped established Collingwood’s brand identity. We wanted Collingwood’s brand to be consistent in design and messaging across all channels, to create a unified look.
Marketing assets included stationary, banners, newsletters, and tote bags, to appeal to Collingwood residents and achieve better brand recall.
Repurpose of assets across all channels from social media to the website, etc. to create a unified look with a consistent message. Show screenshots from different channels.