Full Website Audit
Pace Creative’s website audit for go2HR provided insight into what the next steps were for our SEO strategy.
We focused on key factors such as:
- Keyword strategy
- Title tag
- SERP description
- H1 and headers
- Use of word on page
- Content length on page
- URL
- Image descriptions
We found that go2HR wasn’t targeting keywords and that we needed to update the page titles to align with the primary keyword on each page. We further optimized the website based on our audit by observing the SERP descriptions and how to entice users to click them. Our website audit emphasized the need for consistency in each aspect of our SEO strategy, such as aligning the headings with the keyword on the page and consistently applying the keyword in the content on the page.
Our website audit allowed us to determine how to proceed with our SEO strategy and optimize go2HR’s website.
Website Redesign Case Study
Pace Creative divided the website into three aspects. public-facing website optimization, secured website login, and additional website content development. This strategy facilitated better organization and increased the SEO-friendliness of the website. Pace Creative implemented a website design that would establish go2HR’s online brand with a new look and feel and page design that includes UX best practices.
SEO Strategy
To improve the company’s online presence and website traffic, Pace Creative developed a targeted keyword strategy and SEO plan for all strategic landing pages. This focus on SEO ensured go2HR’s website was primed for better search rankings and stand out online in the hospitality industry.
Content Strategy
The content strategy provided by Pace Creative entailed a shift from text-heavy to visually appealing communication. This change helped engage the website’s audience and made the website more user-centric. The content is presented in a way that drives users to act which in turn has increased go2HR’s leads and conversions. In addition, brand positioning was a key factor in our content strategy as our goal is to establish go2HR as a thought leader in the tourism industry.
Website Development
We presented an optimized site map and navigation to organize all the article topics into a user-friendly experience, so the content is easy to find. We wanted to optimize the site content, structure, and functionalities.
We also integrated custom tools like the career exploration tool and the career quiz.
Website Performance Tracking
We would measure the success of the website by tracking the bounce rate, time on site, and new visitors. The goal would be to increase our visitors, improve our bounce rate, and increase the time on site. In addition, we would monitor the SEO of the website.
